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21) Save Yourself Save Us All: How We Can All Live Happily Into the 22nd Century: The Unique Post Co
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Today's lifestyles do not provide us with the foundations for true, long-term happiness. The causes of our problems are clearly identified, with achievable solutions proposed for us all.
The Covid-19 Disaster globally halted 'Normal Life', the root causes of this Disaster are revealed. This book offers the reader the opportunity for reflection, self-reassessment, and fresh analysis for the future pursuit of true Self-realisation and true Long-term...
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Without your customers you wouldn't be in business. So, it makes sense to give them the care and attention they deserve. Your customers are the reason you open your doors every day, the reason your staff have employment, and the reason you're able to enjoy your role as a business owner.
There are many proven ways to successfully gain new customers and retain existing customers, but it all comes down to learning, and then targeting who your ideal...
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Powerful Brand Positioning Harnesses Key Building Blocks
Brand Positioning with Power: Maximizing Your Marketing Impact is a new take on Al Ries and Jack Trout's original positioning concept. The book delivers measurable results because it:
• Is remarkably easy to use
• Uses a proven, systematic positioning process
• Leverages exciting, practical real-world examples
You'll see how the three essential building blocks of positioning lead organically...
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As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash-by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense in the...
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Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a 'good' service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a 'good' and 'bad' service and describing the common elements within all services that mean they either...
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It is a new age, and it comes with a new financial product. I logged in to pay my car note, and I had the offer to skip a payment. Wow, for a $25 fee, I can be in the same financial position as last month. Make no mistake; this is a dangerous proposition. It is essentially a payday loan to yourself-putting a bandaid on the problem. Instead, finding the source of your financial trouble is much more challenging. Prepare yourself because it will only...
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Ce livre est bien plus qu'un simple livre sur le luxe. C'est un voyage captivant à travers l'univers des objets d'exception, conçu pour vous inspirer, vous guider et vous immerger dans l'art du luxe absolu. Des montres intemporelles aux éditions limitées éblouissantes, explorez la quintessence de la sophistication et découvrez pourquoi posséder ces trésors va bien au-delà de la simple acquisition matérielle.Plongez dans l'histoire fascinante...
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“Generation Shift” is an edited collection of essays written mainly between 2020 and 2023, most of which were published either in national newspapers or online. The collection starts when the pandemic hit and the consequences of that huge disruption were just beginning to be felt in our workplaces, homes, and communities, but it stretches beyond that crisis and encompasses more recent changes and debates about how we are all changing as workers,...
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Ce livre plonge le lecteur dans un univers o la mode devient une fusion magistrale entre l'audace créative et les avancées technologiques. Au cœur des laboratoires de recherche et développement, des esprits visionnaires jettent les bases d'une ère nouvelle dans l'industrie du vêtement. Des tissus intelligents aux designs avant-gardistes, chaque chapitre explore une facette captivante de cette révolution.Les fibres nano technologiques qui s'adaptent...
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Discover the power of a compelling brand promise with this comprehensive guide. Uncover what a brand promise is and why it's crucial for your business's success. Dive into real-life examples from renowned brands to see the concept in action. Learn the step-by-step process of crafting an effective brand promise that resonates with your audience, and find out how to enhance your existing promise to better connect with your customers.
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Embark on a journey to understand the world of Customer Experience (CX) with this informative introductory guide. Perfect for beginners and those new to the concept, this guide unravels the essence of CX and its significance in today's business landscape including the core components, its importance, real life examples, the 5 stages of the customer journey, key metrics used and strategies to improve customer experience.
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One American in ten tells the other nine where to shop, what to buy...even how to vote. The Influentials tells who they are, and how they can be influenced.
Who are they? The most influential Americans-the ones who tell their neighbors what to buy, which politicians to support, and where to vacation-are not necessarily the people you'd expect. They're not America's most affluent ten percent or best-educated ten percent. They're not the "early adopters,"...
33) Marketing Mess
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Steve Jobs once said, people don't merely buy products. They buy compelling stories and are fascinated with the art of storytelling. Can you outsmart your potential customers when they look for your products and services? Is it indeed possible to make customers a precious part of your close family? It's significant, without knowing your customers well, you may create a superior product and still bring wrong customers to your shop; but remember, it's...
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Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche?
People don't just buy brands. They use them to tell stories about who they are: stories about their passion for the outdoors, their concern for animal welfare, and their love for design.
Stories about identity are the currency of the narrative economy-and the brands that design for the...
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Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant.
Executives charged with leading any aspect of digital face many challenges, which often include: outdated technology, inadequate funding, the wrong talent, organizational resistance, and lack of alignment on what the vision for the future should...
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Learn the importance of brand recognition and brand recall, get examples of both as well as strategies to increase brand recognition and brand recall. Also, find out the difference between brand recognition and brand recall, and how to measure both. Use this guide for study or to create a successful brand strategy for your business.
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¿Cómo hago para persuadirte de que compres este libro que te enseñará a escribir textos persuasivos para vender tus productos en tu sitio web?En rasgos generales, estoy es desventaja porque aquí no cuento con todas las herramientas de las que puedo disponer, no puedo ponerte una garantía, ni reseñas de mis lectores, eso te toca investigarlo a ti antes de comprar. No puedo colocar imágenes que refuercen lo que estoy afirmando, o incorporar...
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Learning how to build and measure brand equity is essential for any business looking to develop a strong brand name and create value. Discover the importance of brand equity with examples, benefits, and how to measure it. So, use this guide to build your own brand equity and increase your brand value.
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Finding it hard to stand out on OnlyFans?Break through the noise on OnlyFans. "Creative Sparks For Quality Content" is filled with fresh ideas and creative approaches to ensure your content grabs attention and keeps it. Discover how to make every OnlyFans post count. Learn from industry experts how to create distinct, engaging content that captures the essence of your unique style.Inside, you'll find:Craft uniquely memorable content that truly sets...
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Robert J. Shiller is a Nobel Prize–winning economist and the author of the New York Times bestseller Irrational Exuberance (Princeton), among many other books. He is Sterling Professor of Economics at Yale University and a regular contributor to the New York Times. Twitter @RobertJShiller
From Nobel Prize–winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events-and...
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